Experience design in action
Bringing EF Language to life
How we launched 7 products in over 40 markets unifying design, brand, and tech.
Read more
I’m Anna – an experience design leader blending systems thinking with storytelling to shape products that connect business goals with human needs. With 15+ years across digital and physical design, I create customer experiences that inspire, convert, and grow brands.
Redesigning EF’s language test for clarity and conversion
How we used rapid user testing to boost lead conversion by over 20%
Read more
Companies I have worked for
Scaling EF’s design system for speed and consistency
Well-documented components and shared ownership made shipping faster across teams
Read more
“Anna has created an environment of trust, collaboration and curiosity – both within the design team and across the organisation.”
Rebecca - UXR at EF Language
Making stories shoppable at FREITAG
Integrated micro-stories without interrupting the purchase flow to help sell higher priced lifestyle products online
Read more
From strategy to story: iterating the branding and storytelling of the innovation agency innohack
Testing the messaging and imagery directly with B2B clients helped bring the agency’s vision to life with a brand-first experience design.
My role was creative lead and website builder.
Testing extremes
How testing two extreme hotel concepts for Wincasa with innohack helped shape their strategy for the location usage in a very industrial area of Basel.
I was the creative lead and art director for both concepts and built its corresponding brands.
Experience design in action
Bringing EF Language to life
How we launched 7 products in over 40 markets unifying design, brand, and tech.
Read more
I’m Anna – an experience design leader blending systems thinking with storytelling to shape products that connect business goals with human needs. With 15+ years across digital and physical design, I create customer experiences that inspire, convert, and grow brands.
Redesigning EF’s language test for clarity and conversion
How we used rapid user testing to boost lead conversion by over 20%
Read more
Companies I have worked for
Scaling EF’s design system for speed and consistency
Well-documented components and shared ownership made shipping faster across teams
Read more
“Anna has created an environment of trust, collaboration and curiosity – both within the design team and across the organisation.”
Rebecca - UXR at EF Language
Making stories shoppable at FREITAG
Integrated micro-stories without interrupting the purchase flow to help sell higher priced lifestyle products online
Read more
From strategy to story: iterating the branding and storytelling of the innovation agency innohack
Testing the messaging and imagery directly with B2B clients helped bring the agency’s vision to life with a brand-first experience design.
My role was creative lead and website builder.
Testing extremes
How testing two extreme hotel concepts for Wincasa with innohack helped shape their strategy for the location usage in a very industrial area of Basel.
I was the creative lead and art director for both concepts and built its corresponding brands.
Experience design in action
Bringing EF Language to life
How we launched 7 products in over 40 markets unifying design, brand, and tech.
Read more
I’m Anna – an experience design leader blending systems thinking with storytelling to shape products that connect business goals with human needs. With 15+ years across digital and physical design, I create customer experiences that inspire, convert, and grow brands.
Redesigning EF’s language test for clarity and conversion
How we used rapid user testing to boost lead conversion by over 20%
Read more
Companies I have worked for
Scaling EF’s design system for speed and consistency
Well-documented components and shared ownership made shipping faster across teams
Read more
“Anna has created an environment of trust, collaboration and curiosity – both within the design team and across the organisation.”
Rebecca - UXR at EF Language
Making stories shoppable at FREITAG
Integrated micro-stories without interrupting the purchase flow to help sell higher priced lifestyle products online
Read more
From strategy to story: iterating the branding and storytelling of the innovation agency innohack
Testing the messaging and imagery directly with B2B clients helped bring the agency’s vision to life with a brand-first experience design.
My role was creative lead and website builder.
Testing extremes
How testing two extreme hotel concepts for Wincasa with innohack helped shape their strategy for the location usage in a very industrial area of Basel.
I was the creative lead and art director for both concepts and built its corresponding brands.